
Between the sugarcane liquor of Lunahuaná and the chicha de jora of the Sacred Valley
Peru not only surprises with majestic landscapes and archaeological monuments, it also preserves liquid traditions that tell its story: the sugarcane liquor of Lunahuaná, heir to ancient colonial mills, and chicha de jora, the sacred drink of the Incas that still throbs in the Sacred Valley of the Incas. This tour unites the coast and the mountains, modernity and ancestry, in a cultural and sensorial experience that no traveler should miss.
In this blog, you will find a complete and definitive guide, with history, attractions, prices, recommended hotels, gastronomy, itineraries, and tips for experiencing this route authentically.
I. Lunahuaná and sugarcane liquor
1. History and tradition
The Lunahuaná Valley, located in the province of Cañete (Lima), has been an agricultural center since pre-Hispanic times. With the arrival of the Spanish in the 16th century, sugarcane was introduced and trapiches emerged: mills powered by animal or hydraulic power that squeezed the sugarcane juice, called huarapo. This juice was consumed fresh, but it was also fermented and distilled, giving rise to sugarcane liquor, a close relative of Caribbean rum.
In the 19th and 20th centuries, Lunahuaná established itself as a valley of artisanal production, where entire families maintained the tradition. Today, the local liquor is not only drunk neat, but is also used in macerations of herbs, fruits, and even honey, becoming a star product of the regional cuisine.
2. How to get there
- From Lima: 3.5 to 4.5 hours by car along the Panamericana Sur (approximately 180 km), turning off in Cañete.
- Transportation: Buses to San Vicente de Cañete (S/25–40) and buses/taxis to the valley (S/10–20).
3. Climate
- Warm and dry almost year-round, with clear skies.
- Best season: December to April, when the Cañete River is at its highest for adventure sports.
4. Experiences and Activities
- Aguardiente Route: Visit family wineries, tasting of huarapo and artisanal aguardiente.
- Trapiche demonstration: traditional milling process.
- Adventure Sports: Rafting (classes II–III), kayaking, canopy tours, and ATVs.
- Cultural Tourism: Colonial churches such as Santiago Apóstol and Incahuasi archaeological remains.
5. Reference Prices (2025)
- Guided tasting: S/15–25.
- Bottle of aguardiente: S/25–50.
- Rafting: S/70–120 p.p.
- Accommodation (1 night): from S/100 in family-run accommodations to S/400 in boutique ecolodges.
6. Recommended Hotels
- La Confianza Hotel: bungalows in a former winery.
- Río Lindo Ecolodge: riverfront cabins, natural surroundings.
- El Molino Hotel: family-friendly option with its own restaurant.
7. Local Gastronomy
- Typical dishes: dry soup with carapulcra, Cañete shrimp (in season), crispy guinea pig.
- Ideal accompaniments: a plum maceration or a shot of cold aguardiente.
II. Sacred Valley and Chicha de Jora
1. History and Symbolism
Chicha de Jora is the ritual drink of the Andes. Since pre-Inca times, chicha was produced from germinated corn (jora), which was boiled, fermented, and offered in religious ceremonies. During the Inca period, chicha was central to agricultural celebrations, Inti Raymi, and toasts in honor of Pachamama.
To this day, in Cusco and the Sacred Valley, the tradition lives on. Family-run chicherías are identified by a red flag on the door: a clear sign that fresh chicha is available that day. The most festive variation is frutillada, a chicha made with strawberry juice grown in Urubamba and Calca, which provides sweetness and a pinkish color.
2. How to get there
- From Cusco: 45 min to Pisac, 1 hr 20 min to Urubamba, 1 hr 50 min to Ollantaytambo.
- Transportation: Private taxis (S/250–350 for a full day), local vans (S/10–15 one way).
3. Climate
- Temperate valley between 2,700 and 2,900 meters above sea level.
- Best season: April to October (dry). During the rainy season (November–March), the roads become wet and a raincoat is required.
4. Experiences and Activities
- Visit chicherías: observe the process, chat with the master chicha makers, and toast Pachamama.
- Fruillada tasting: weekends in Calca, Lamay, or Maras.
- Cultural tourism: combine with visits to Pisac, Moray, Chinchero, or the Maras salt mines.
- Experiential workshops: learn how to prepare chicha from the bean to the pitcher.
5. Reference prices (2025)
- Glass of chicha: S/2–5.
- Large pitcher: S/10–18.
- Winemaking workshop: S/60–150 per person.
- Accommodation: from S/120 in hostels to S/800 in luxury hotels.
6. Recommended Hotels
- Tambo del Inka (Urubamba): resort with spa and direct train access.
- Aranwa Sacred Valley (Yucay): complex with gardens and lagoons.
- El Albergue (Ollantaytambo): family-run boutique with an organic farm.
7. Local Gastronomy
- Typical dishes: dry soup with carapulcra, Cañete shrimp (in season), crispy guinea pig.
- Ideal accompaniments: a plum maceration or a shot of cold aguardiente.
II. Sacred Valley and Chicha de Jora
1. History and Symbolism
Chicha de Jora is the ritual drink of the Andes. Since pre-Inca times, it was produced from germinated corn (jora), which was boiled, fermented, and offered in religious ceremonies. During the Inca period, chicha was central to agricultural celebrations, Inti Raymi, and toasts in honor of Pachamama.
To this day, in Cusco and the Sacred Valley, the tradition lives on. Family-run chicherías are identified by a red flag on their doors: a sure sign that fresh chicha is available that day. The most festive variation is frutillada, a chicha made with strawberry juice grown in Urubamba and Calca, which adds sweetness and a pinkish color.
2. How to Get There
- From Cusco: 45 minutes to Pisac, 1 hour 20 minutes to Urubamba, 1 hour 50 minutes to Ollantaytambo.
- Transportation: Private taxis (S/250–350 for a full day), local vans (S/10–15 each way).
3. Climate
- Temperate valley between 2,700 and 2,900 meters above sea level.
- Best Season: April to October (dry). During the rainy season (November–March), the roads become wet, and a raincoat is required.
4. Experiences and Activities
- Visit chicherías: observe the process, chat with the master chicheras, and toast to Pachamama.
- Strawberry tasting: weekends in Calca, Lamay, or Maras.
- Cultural tourism: combine with visits to Pisac, Moray, Chinchero, or the Maras Salt Mines.
- Experiential workshops: learn how to make chicha from the bean to the pitcher.
5. Reference prices (2025)
- Glass of chicha: S/2–5.
- Large pitcher: S/10–18.
- Making workshop: S/60–150 per person.
- Accommodation: from S/120 in hostels to S/800 in luxury hotels.
6. Recommended hotels
- Tambo del Inka (Urubamba): resort with spa and direct train access.
- Aranwa Sacred Valley (Yucay): complex with gardens and lagoons.
- El Albergue (Ollantaytambo): family-run boutique with an organic farm.
7. Local Gastronomy
- Signature dishes: baked guinea pig, fresh trout, corn with cheese, Cusco adobo, mushroom kapchi.
- Ideal pairing: chicha balances corn dishes and fatty meats; strawberry jam goes perfectly with spicy foods.
III. Suggested Itineraries
Lunahuaná Getaway (2D/1N)
- Day 1: Lima – artisan winery – aguardiente tasting – dry soup and carapulcra.
- Day 2: rafting and canopy tour – shrimp lunch – visit to a sugar mill – return to Lima.
Chicha Route in the Sacred Valley (2D/1N)
- Day 1: Cusco – Pisac – Lamay – Calca – Bandera Roja chichería.
- Day 2: Urubamba – strawberry jam in Yucay – Ollantaytambo – experiential workshop.
Unified Route (6–7 days)
- Days 1–2: Lunahuaná
- Day 3: Transfer to Cusco
- Days 4–6: Sacred Valley of Chicha
- Day 7: Return
IV. Practical Tips
- Designate a driver or book tours to enjoy tastings.
- Bring cash: many wineries and chicha bars don’t accept cards.
- Hydrate and avoid mixing alcohol with altitude.
- Buy directly from the producer: you’ll be supporting the local economy.
- Bring a coat at night in the valley and sunscreen in Lunahuaná.
Frequently Asked Questions
How can you identify a traditional chichería?
By the red flag on the door: it’s a sign that there’s fresh chicha.
Are sugarcane liquor and pisco the same thing?
No. Sugarcane liquor comes from sugarcane; pisco comes from grapes.
How strong is sugarcane liquor?
Between 30° and 45°, depending on the producer.
Does frutillada have a high alcohol content?
No, it’s usually smoother, sweeter, and lighter than pure chicha de jora.
How much should I budget for the entire route (6–7 days)?
Between S/2,500 and S/5,000 per person, depending on the hotel category and activities.
Closing
The Peruvian Artisanal Liquor Route connects the warm coast of Lunahuaná and the magical mountains of the Sacred Valley in a single trip. Sipping aguardiente in a trapiche and toasting with chicha in a peasant house is much more than drinking: it’s traveling back in time, experiencing the land, and understanding the culture through its flavors.

